01/Project Background
Redesign the website
for Andros (heuristic review)
Goal:
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Rebrand the website
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Convert business
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Increase traffic for this website
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Responsive design
02/Brand Discovery
Define the company
Technical:
Design and build a robotic system for rehabilitation and logistic devices.
Emotional:
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Labor efficiency
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Dependable
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Good listener
03/Personas
Identify and prioritize personas
Primary: Logistics manager (50% potential client)
Secondary: Healthcare procurement manager (40% potential client)
Tertiary: Consultant (30% potential client)
Quaternary: New graduates (10% new client)
04/Concept proof
Low-fidelity wireframes
Optimized the design though repeated low-fidelity drawings. This allowed me to initiate design thoughts and screen layout quickly. It also is a great tool to communicate with the sponsor to get the feedback focusing more on the messaging than the UI design.
04/Scripts
High-fidelity Wireframes
After pitching the low-fi wireframes, I mocked up the design through high-fi wireframes to prototype the design. This stage allows me to setup the theme of the website. The sponsor can establish the visual perception of the website and provide more feedback on UI elements.
