01/Project background
Optimize website contents
for Grand Sea Boston
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Goal:
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Include the right messages to the target customers
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Have more places to convert business
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Build up message funnel to educate customers
02/Rich picture
Identify company and customers
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Help to identify the stakeholders in the business
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Dress potential issues through developing situations
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Reflect the business process in order to position the company in the market
03/Survey
User experiences learning
Goal:​
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Access users' need to the website
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Know the behaviors of how users interact with the website
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Discover the opportunity to convert business
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​Increase the accuracy of user segments
04/Define contents
Translate user requirements
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Convert business for Group buyers
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Have message funnels to the wholesale dealer
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Create the emotion need for the new clients'
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Show proofs to earn the trust
Define branding contents
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The header image should relate to the product
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Delete the duplicate menu
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Link to social media and news to increase inbound traffic
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The footer should be consistent with the header