01/Project background
Build an interactive online community
for Explode-the writer's environment
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Goal:
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Information feed and interactive
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Understand the communication gap
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Identify user needs
02/Website diagnosis
Information flow
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Recent posts, categories, and archives are overlapped
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Comment and share are overlapped
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Related posts and keywords are overlapped
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New Explode 2.0 and Blog Roll have lower performance
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Soundtrack and Follower via Email are less functioned
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Recent Comments is unavailable
03/SEO
Poor quality website
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300 Errors, 973 Warnings
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90% h1headings
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5 404 pages
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18 Broken links
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36 Duplicate title tags
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247 Duplicate mega tags
04/User research
User Demography and behaviors
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Over 80% of users are from Cairo, Addis Ababa, and Giza
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72% male users, 28% female users
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Most users age from 18-34
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Most of the users are passive users without any interactions on the website
04/User study
Access the interface
Interview
Users: 10 (age 18- 35)
Task: survey, pre-test questionnaire, and scenario tasks
Session time: 30 mins
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Results
The homepage contains too many contents
The website has structural organization issues
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05/Persona
Target Audience
Joe
Job title: Writer​
Needs: 1. Find motivation and stimuli
2. Compare with other followed writers
3. Gain more information
4. Learning writing style
06/Storyboard
Visualize the design
Scenarios:
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Add tutorial function at the homepage
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Add comments and online chat
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Recommendation system
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Coin system
04/Project Script
Low-fidelity wireframe
Conceptualize the design and give a basic idea of the website's structural organization to the sponsor.
